The limited-edition Lancome Show Collection by Alber Elbaz launched on June 15th, 2013, nationwide – and the packaging personifies the designer’s playful style.

Elbaz is currently the artistic director for Lanvin. The collection features Color Design 5 Shadow & Liner Palettes, in colors inspired by the designer’s dresses, as well as the brand’s first pair of false eyelashes, in chic illustrated cases with collectible couture exteriors.

Elbaz also created four “outfits” to personify Lancome’s best-selling mascaras: Doll, Drama, Definicils, and Hypnose. The mascara bottles are white, and decorated with the designer’s colorful illustrations.

“I wanted to think about the stories you can tell with mascaras: a story of eyes, and their shape,” explains Elbaz. “I took the four mascaras and built a story around them, with polka dots for Hypnose Drama, stars for their namesake Hypnose Star, hearts for Hypnose Doll Lashes, and for the fourth mascara, Hypnose itself, I took the legendary Lancome rose and mixed it up with eyes.”
Elbaz continues, “Beauty isn’t a question of being the right age or having the right look, it all comes down to attitude, individuality and character…”

The collection is being sold at all Lancome counters nationwide, and the false eyelashes are exclusive to Nordstrom.

See more of the collection in Beauty Packaging’s Color Cosmetics Packaging Follows Fashion, a feature in our June issue.